SONA
KOYO STEERING SYSTEMS LIMITED
Regd. Office :
UGF - 6 Indraprakash,
21 Barakhamba Road,
New Delhi 110001. |
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| CHAIRMAN'S
SPEECH |
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16th
Annual Generation Meeting of Sona Koyo Steering Systems Limited,
Held at, FICCI Golden Jubilee Auditorium, Federation House, Tansen
Marg, New-Delhi 110001 on 8th September, 2000.
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| Ladies
and Gentlemen, |
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On
behalf of the Board of Directors and my own, I welcome you to the
2000 Annual General Meeting of Sona Koyo Steering Systems Limited.
The notice convening this meeting the audited account of SONA and
the Director's report have been with you for sometime and with your
permission, I take them as read, I
TRULY APPRECIATE YOU HAVING TAKEN THE TIME TO BE WITH US THIS MORNING. |
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| Economy
and Indian Automotive Industry |
The Indian Economy in the last year has shown that,
despite the economic burden of Kargil, Orissa Cyclone and the increase
in international oil prices, the economy was able to grow at 6.4%
demo5nstrating that the economic momentum is being generated for continued
good performance. The diversification in the economic activity for
out agricultural dependant economy to a services dominated economy
with excellent expert growth rates, should see the GDP growth rates
to be around 7 - 75% for the next three to five years. It is hoped
that the leadership in Government will contribute by controlling the
fiscal deficit and introduction of VAT, so that natural market expansions
are generated. This has been the global experience, be it South East
Asia, Eastern Europe or Latin America. |
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The Global experience also shows that Automobile Industry,
when provided incentive through a reduced tax regime helps expand
markets rapidly, thereby creating large scale employment. In the US,
the automotive industry provides 19% of the employment and represents
a healthy 9% of its GDP. |
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The Automotive Industry in India, currently,
has capacity of 1.2 million cars and utility vehicles. Last year with
sales at 7,60,000 vehicles, there is an urgent need to lower excise
duties so that the capacities are utilized fully. The Automotive Industry
is liking forward to the announcement of the Automobile policy, which
I hope will encourage the industry to invest in R&D through incentives
(which are WTO compliant) and by encouraging large volume production
of small cars (as they do in Japan) , where Indian has demo5nstrated
its ability to be the lowest cost producer in the world. |
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Whilst last year, the automobile passenger vehicles
sales grew by 56% it is expected that this year the growth is likely
to be around 10% However, the first five months (April-August) have
beet seen any growth in the sales over last year. The sales for this
period was 2,42,507 compared to 2,41,982 last year. The stagnancy
in vehicle sales is being attributed to restructuring of state Sales
Tax and implementation of Bharat II emission norms, both of which
has increased the prices of vehicles, Maruti, our main customer last20%
sales during the same period with sales dropping from 1,66,716 to
1,31,025 vehicles. It is forecast that, due to general buoyancy in
the economy, the sales growth of automobile will pick up from this
month onwards. The schedules to the schedules to the Automobile Components
Industry by the vehicle producers, is an indication that this is likely
to happen. |
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| Operation
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Sona's sales in the first quarter was marginally higher
at Rs. 54.56 crores compared to Rs.49.12 crores. However, profit performance
was very poor at Rs. 0.8 crores compared to Rss. 1.8 crores due to
a larger than the expected imports along with the adverse foreign
exchange rates and poor profitable product mix mainly on account of
lower Omni Van sales. |
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Sales in the months of June and July have been very
poor and it was only in the month of August that the sales have been
to improve in the first five months (April-August) the sales were
Rs.89 crores which is almost the same as last year (Rs.90 crores)
As mentioned earlier, sales are expected to pick up from this months
and based on customers' plans, expect Sona's sales, for the years
to be Rs. 260 crores compared to Rs. 226 crores last years. |
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It is expected that these types of market
fluctuations will become the norm in this industry and thus Sona must
prepare itself to face these market conditions with a proactive strategy,
rather than be reactive, as Sona has been in the past. |
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| The
Future - Transformation |
I would lie to now share with you my vision
of the transformation that Sona needs to go through and would like
to begin by saying that "this new millennium brings new challenges
along with greater opportunities" for those who have the leadership
abilities of innovativeness and risk taking, so as to "leap frog'
in to the global market space. We at sona has developed a Business
Strategy to ensure that our leadership position is retained, not only
in India, but also for Sona to emerge as a niche global market player.
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The First Mea Trend that I see is Globalization. The
implication of this , in the new borderless world, we lie in, is that
Global Brounds are sought for globally with the result that marketplace
of customer and suppliers are becoming global. In the Automotive Industry
global Brands of GM, Fort, Toyota, Suzuki, Honda etc. are sought by
customers globally and thus these Brands will be available globally.
It also follow that component supplier brand like Delphi, Vision,
Bosch, Aisin Seiki, Koyo etc will follow the Automotive companies
around the world and also became global brands. These supplier Companies
have customers globally who will source their requirements globally.
Ona has the strong global Koyo brand with it. Koyo is today the Number
1 Steering gear ;maker in the world in the number of steering gears
sold ahead of TRW ,Delphi and ZE. |
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The Second Mega Trend, I see, is Mergers and Acquisition.
This trend is ensuring consolidation and creating alliances in order
to reach the global markets. American companies are merging with European
or Asian companies to support each other in their respective markets
with the other's products in the Automotive Industry, excellent examples
of mergers & Acquisition are Daimler Ctrysler, Renault Nissan,
Ford Mazda, GM-Suzuki, GM- Fiat etc where global relationship have
been built. This trend will also follow in the Auto Component Industry,
to create the mega suppliers at the Tier-1 level who will in turn,
develop the partnership relationship with the automotive makers. Koyo
has recently acquire the Renasult and peugeot Steering Business and
will soon create alliance with other in US ad Japan to continue to
retain it the position as the leader in the Steering Systems Business. |
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The Third Mega Trend I see is the Network/Bandwidth
availability which is the Backhone, on which a Business Revolution
of the New Economy is taking place. The World, including India, is
getting wired like never before, The earth is being encircled by low
level satellite orbiting it to create a wireless network this Electronic
Networked World, is creating the opportunities of a global marketplace
to sell to buy, to out source none-core business, so that Business
@ speed of thought, as forecast by Bill Gates, will be a reality.
And it is this third mega trend that truly requires a paradigm ship
in businesses and in leadership of businesses to seize the opportunity
@ the speed of the thought. For this creates the opportunities to
have more customer global customers, more cost effective global suppliers
of products and service, where speed and not size, will determine
the winners. |
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In the automotive industry, the opportunity
of this Bandwidth availability is being aggressively pursued by the
creation of Automotive Exchanges an the lead has been taken in the
USA market space. In India too, eight Indian automotive companies
are planning for an exchange. To prepare for the B2B era on the Exchange
or Market Space or Netmarket, whatever they may be called, is the
challenge that all automotive industry, both the Car/Vehicle makers
and component makers need to address and prepare for immediately. |
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| Sona's
Strategy -A New Business Model |
I am very proud to say that Sona has taken
exciting initiative to prepare itself to operate in this global digital
world. Let me now unfold Sona's strategy. |
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Sona is a New Business Model, in view of
the changes that are being brought a by the above mentioned trends.
In the New Business Model, Sona will create greater competencies in
its core business and outsource the non-core activities. |
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Whiles, Sona will use Information Technology
to e-enable the Company by implementing Oracle e-biz solutions of
ERP and e-procurement, it will outsource the management of IT network,
an hosting of the solutions to an Application Service Provider F(ASP).
Whilst Sona has implemented the Collaborative Product Commerce solution
Windchill of Parametric Technology Corporation in-house (incidentally
Sona is the first Auto Component Company in India to do so), it will
outsource the management, netork89ing and hosting to the ASP. Whilst
supplier of Sona will be internet connected to design and develop
new products, using Sona's Windchill, the in-bound loistics will be
outsourcers to an alliance partner who will ensure just in time suppliers
to our plants, which will have a great impact on inventory reduction.
Sona is working to aggregate the non-production bought out part with
an outsourcing alliance partner to reduce cost of procurement of these
items. |
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All these activities will bring down "Cost",
be they transaction cost, design costs or procurement costs. The outs
sourcing strategy is to reduce cost and to free resources for internal
efficiency improvement. |
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This new Business model will ensure that
Sona concentrates on its internal Competency to enable Sona to become
Customer Centric by providing highest Quality, low cost products on
time and that the new products are developed in time, in a collaborative
mode with its suppliers, customer, on-line, to save cost by using
legacy knowledge and experience. |
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And Sona, to build its core competencies
and to be "Best In Its Class" has, as a strategy introduced
TQM, under the guidance of Prof. Tsuda of JUSE, to complete the Business
Process Reengineering exercise for all its Process, be they Product
Development, Design, Manufacturing, Quality etc. These coupled with
the Policy Deployment Tolls will make the Company align itself in
the one direction of Customer Satisfaction. |
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The TPM program under the guidance of Mr.
Yamaguchi of JIPM, is preparing Sona to bring its overall equipment
efficiency up from 56% to 90% by Dec, 2001. This will mean almost
doubling output without additional investments in equipment and manpower. |
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These Two initiatives of TQM & TPM are
creating an environment in which the development of our Human Resource
is taking Prime importance, through extensive education and training,
as never before. |
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Finally, for aggressively planning our product
portfolio strategy for the next 3 to 5 years, I have appointed the
Consulting firm of A.T. Kearney to help the Top Management develop
a Strategy and recommend the Re-structuring of the orgaization to
execute the strategy. The product portfolio will address both domestic
an export markets and will set forth an export commitment by Sona
and Koyo, as it is expected that Koyo's global presence will be used
y Sona. |
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Whilst sharing Sona's strategy, I would like
to assure all the Shareholders of Sona, that I am committed to lead
our Company, in this new millennium, to create shareholders delight.
I believe, in every corporate history, there comes a window of opportunity,
if captured, can create Quantum changes in the fortunes of the corporation.
I believe this 'window' has come now for Sona, due to the Mega trends,
that are creating the challenges and offering opportunities and I
intend for Sona to seize this moment. |
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| Acknowledgement
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I wish to place on record our sincere thanks
to our main customer and partner Maruti Udyog Ltd., and also to Hyundai
Motors (India) Ltd. Toyota Kirloskar Motors Ltd., Tata Engineering,
Hindustan Motors Ltd., Eicher Motors Ltd., and Koyo Seiko Co. Ltd. |
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My deep gratitude to the members of Sona
Parivar, who are fully dedicated to market SONA as strong enterprise,
and to our Vendors, Bankers and Financial Institutions for helping
us in this direction. |
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Last but not the least, my sincere thanks
to my colleagues on the Board for their valuable advise and supports,
and to our esteemed Shareholders for their confidence in the management
of the Company. |
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| Thank you, |
| Dr. Surinder Kapur |
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| Note
: This does not purport to be a record of the proceedings of Annual
General Meeting. |
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